Here’s 7 tips to reduce Facebook Ads cost and save you money:

1) Split testing
2) Keep an Eye on Frequency
3) Quality of your ads
4) Keep Your Ads New and Fresh
5) Choose Your Audience for Each Specific Campaign
6) Focus on One Specific Objective
7) Choose the right image

Assume you have RM10 budget for your advertisement. If your per impression cost is one cent, then your ads can reach 1000 people. What happen if you can optimize your ads and now FB only charge you half a cent? With the same amount of budget, now you can potentially reach 2000 people. Can you see the difference how you can stretch your Ringgit for advertisement?